After experiencing the impact of the crazy rise in raw materials in 2017, the fast consumer goods industry ushered in another in 2018.new environmental lawofficial implementation. Beer, liquor, food and other consumer prices have risen...
Raw material price rise fast consumer goods
In May, the most interesting economic news should be "environmental protection" and "price hikes. In the first four days of May, 32 paper mills announced price increases. Stimulated by the news, the-share paper sector rose sharply. Industry insiders analyze that in the short term, the peak season for paper products is coming, coupled with the continuous tightening of external waste policies, the price of finished paper is easy to rise but difficult to fall.
In the face of the "environmental protection war" in early 2018 and the surging "price hikes", major companies have complained and hurriedly sought measures to deal with it.
Master Kang: At the beginning of the year, Master Kang issued a price increase notice, announcing that the new price will be implemented from January 10, 2018, and the price of its tea and juice series drinks will be raised by 2-3 yuan. In May, Tingshifu bottled water also began to raise prices. The adjusted purchase price of Master Kong's bottled water products has increased by about 3-4 yuan per piece, while the retail price has increased by about 0.5 yuan per bottle.
Wangwang: Starting from April 1, Wangwang will adjust the retail prices of dozens of items including Wangzi milk, O-bubble fruit milk, lactic acid bacteria drinks, snow cakes, Xianbei, Langweixian, small steamed bread, QQ sugar, etc.
Coca-Cola: Coca-Cola issued a notice letter in March, raising the price of Coke by 2~3 yuan per case. Although this notice is limited to Beijing, the price of Coke that has not raised the price for many years has really increased.
Binqi food a transformation from quantity to quality
1. Price increases are inevitable. Binqi is following the trend.
As mentioned above, the rapid rise in the cost of raw materials and packaging materials, coupled with the country's higher requirements for environmental protection in recent years, has had a greater impact on the gross profit of food companies.
Under this circumstance, Binqi's strategy of "high quality and low price" is difficult to occupy market share, and low profits cannot support market expansion. The practice of winning by quantity is difficult to maintain and support the growth and development of enterprises. Therefore, Binqi proposed to open up the "boutique high price" route to "quality" to win.
Speaking of this, I believe you all understand that the transformation from "quantity" to "quality" proposed by Binqi is not the quantitative change that we usually understand, but the development focus from "winning by quantity" to "winning by quality".
2. Consumption Upgrade Quality First to Be the Key Point of Good Life
In the wave of consumption upgrading in the new era, consumers' demand for better and more suitable consumption is particularly prominent. The life of ordinary people has changed from "material and cultural needs" to "good life needs". From the perspective of "clothing, food, housing and transportation" that we cannot do without, obvious changes in demand have taken place. Clothing selection pays attention to brand texture, housing upgrade is obvious, more attention is paid to travel experience, and likes to patronize chain and well-reputed restaurants. In the choice of snacks, more attention will be paid to good taste and good quality.
Take the post-80s and post-90s consumers as an example, they pay more attention to the tonality of the brand and the quality of the products. Brands known for their "sense of quality" are especially favored by them, such as "Apple" in mobile phones and "Muji", a Japanese grocery brand that emphasizes quality. When talking about these brands, they often think of "quality".
3. Strength Speak Binqi Practice Craftsman Spirit
Of course, "winning by quality" is not on paper.
Binqi Group has three production bases and two packaging factories, advanced production equipment and perfect product quality control system. At present, the total plant area exceeds 100000 square meters, the reserve land area exceeds 100000 square meters, and the production capacity reserve exceeds 100000 tons/year.
We always believe that Binqi's production strength is enough to support us to make every biscuit and every candy with the "craftsman spirit.
Binqi will do this
1. Strictly control quality and never let defective products enter the market
In 1985, Haier introduced a world-class refrigerator production line from Germany. A year later, there are users reflect Haier refrigerator quality problems. Haier Company inspected the refrigerators of the whole factory after exchanging goods for users. It was found that although the 76 refrigerators in stock did not affect the refrigeration function of the refrigerators, their appearance was scratched. Zhang Ruimin, then the factory director, decided to smash these refrigerators in public and put forward the view that "defective products are substandard products", which caused great shock in the society.
Today, "defective products are unqualified products" is still the mainstream. Binqi will also use this sentence as a warning to establish the quality concept of all employees, ensure health, hygiene and safety, and never allow unqualified defective products to flow into the market.
2. Adjust product line for product upgrade
Strengthen the further development of the company's advantageous categories (filling heart cake, dipping sauce cup, bone cake series, soft candy series, tabletting sugar); Eliminate some "time-consuming" products with relatively low sales volume; The product line extends to the high-quality boutique route, and continuously improves the product texture and quality.
3. Experience service upgrade and do a good job in customer service
Improve customer service, from the supply of goods, new product development, material support, promotion support, after-sales service and other aspects to improve customer service level, so that customers have a good service experience.
The "price increase tide" is difficult to reverse, and Binqi's "quality revolution" is also imperative. Whether it is the right choice, time will tell us the answer!