Leisure snacks are a kind of fast-moving consumer goods, what is the big trend of the fast-moving consumer goods industry? Next by Binqi food Xiaobian for everyone to analyze!

At present, the whole food system of domestic fast consumer goods manufacturers has been gradually improved, the total output value of the industry has increased year by year, the annual sales have maintained a steady growth of nearly 30%, and the compound growth rate of industry sales revenue has exceeded 20%. From the perspective of market area, the first-tier large and medium-sized cities have become the main battlefield of fast-consumer goods, and large and small supermarkets and franchise stores are full of fast-consumer goods. However, domestic fast-moving consumer goods manufacturers are far from reaching saturation. With the state's support for the western region and urban and rural construction, the gap between the east and the west is gradually moving closer to the regional balance, and the consumption level of second-and third-tier cities has been greatly improved.

Fast consumer goods industry in the future "three" big trend!

At the same time, with the return of more and more people, it has accelerated the spread of new ideas and new ideas, driven the consumption transformation of the whole region, and laid a solid potential market for the fast consumer goods industry. From the perspective of industry competition, the average annual growth rate of China's imported food market in the past five years is still as high as 15%. By 2018, China will become the world's largest consumer of imported food. In terms of channel development, with the addition of e-commerce and o2o mode in the fast consumer goods industry, and showing good performance, e-commerce has still become a new position, and it is bound to develop towards a new model in the future. Therefore, the future development prospects of the fast consumer goods industry are good and showing a prosperous trend.

However, with the increasing investment of many domestic and foreign fast-moving consumer goods companies, the industry's products are unprecedentedly rich, and consumer choices are extremely diverse, which also leads to serious homogenization. However, the rising consumption power of first-tier cities, the deep market segmentation of enterprises seeking innovation and differences, and the young trend of the overall consumer group of the industry. The whole industry is showing a trend of innovation. Looking for the blue ocean from the red sea is the focus of FMCT enterprises in the future. Whoever can occupy the market opportunity will take the initiative. According to the development trend of the industry, there will be three major trends in the future.

Scarcity of raw materials for 1. product development

As a kind of fast food, it is the food that people eat in their leisure, rest, party and so on. Whether it is from the product type, or from the product form, it is very rich and diverse. At present, the fast-food products sold in the domestic market mainly include traditional biscuits, puffed products, cakes, cereals, candies, fried goods, meat and fish, and dried fruits. These eight categories occupy the leading position in the development of fast-food products.

Why casual snacks will win the preferences of the masses. On the one hand, this is due to the extensive and profound Chinese food culture, and unique ingredients are easily accepted by the curious public. On the other hand, thanks to the attempt of FMCT companies to seek the differentiation of FMCT, they try to shape their core competitive advantages as much as possible. Small and medium-sized enterprises lack the advantages of funds and channels, so everyone is willing to launch special products. Under the background of this industry, the future product development of FMCT industry will inevitably develop towards scarce raw materials, and unique food materials from all over the country and consumption raw materials from all over the world will appear in front of domestic consumers. For example, Jiangzhong monkey biscuits is a model, it is from the scarce raw materials, won the favor of consumers. In the future, this scarce product of raw materials will open up many new categories of fast-food products and guide the mainstream consumption of the future market.

2. brand appeal compound value

With the intensification of market competition in the domestic FMT industry, the competition between the two camps is bound to deteriorate, coupled with countless new entrants. The key is to build the core competitiveness of enterprises in the future, and more and more enterprises also attach importance to brand building. With the maturity of market development, the products, packaging and standards of domestic fast-moving consumer goods will be more regionally specialized and standardized, and the role of brands will become more and more important. At the same time, the improvement of national consumption capacity has a very obvious pulling effect on high-end demand, which promotes the vigorous development of the high quality fast-moving consumer goods market. In domestic first-tier cities and second-and third-tier developed cities, local high quality consumer groups have also begun to surface, which has also contributed to the birth of a number of high quality fast-moving consumer goods brands.

Especially with the rise of imported fast consumer goods in China, it has stimulated the high-end fast consumer goods market. Then, if the taste, quality and packaging of fast-food products do not meet their concept of pursuing a high quality life and showing their status, it is difficult to grasp the hearts of consumers. Therefore, the brand appeal of FMC in the future cannot be based solely on the functional attributes of the products, but can be combined with the era environment, social environment and consumption environment to strengthen the composite support of the brand.

High-quality enjoyment of 3. consumption demand

With the increase of per capita disposable income and the upgrading of people's consumption structure, people pay more and more attention to the quality of life. In the process of the gradual transformation of consumers' living standards, the original consumption pattern of fast-moving consumer goods with food and clothing as the main body has gradually changed to an enjoyable leisure life, and a large number of flavor, nutrition, function, and original ecological products have emerged. Moreover, with the evolution of the times, the current fast-moving consumer goods are no longer mainly eaten at ordinary times. Sometimes it becomes a kind of snack or substitute food, a part of the meal or even a substitute. Due to the expansion of sub-health phenomenon in modern people, urban consumers pay more and more attention to health. The concept of healthy fast-moving consumer products involves products with low sodium, low salt, low saturated fat, non-fried baking type, no additives, no preservatives and other products. It has become the fourth meal of consumers' three meals a day, opening up a new market for nutrition enjoyment.

At the same time, survey data from the FMCT industry show that 58.4 percent of people pay more attention to the nutrition and health of food when choosing FMCT, and they pay more attention to the green, natural and healthy food. in addition, they are also very interested in foods rich in vitamins and other functional characteristics. In the future, the core consumer group of fast-moving consumer goods is 22-35-year-old consumers. They are a high level of culture, a group of long-term brand concept under the influence of the special group grew up.

They pay more attention to brand quality and care more about the nutritional function of the product. Especially for women, there are a lot of worries about eating, so there must be more high quality products in the future, such as vitamin supplements, beauty, eye protection, slimming, anti-fatigue, low-fat and so on. As a fast-moving consumer product, duck neck is the core demand of high-quality raw materials and sauce bittern technology, and its taste and nutrition tend to be perfect. This is also driven by the environment of the times, to meet the high quality needs of the public to enjoy.

In the future fast-moving consumer goods industry, international brands have an overwhelming competitive advantage, while the competitive advantage of local brands is gradually weakening. If you want to stand out, you must not follow common sense. Don't try to catch all the industry trends. If you can catch one point and do it thoroughly, you will be on the fast track to success.

Guangdong Binqi Holding Group Co., Ltd. is a research and development, packaging, production and sales of children's leisure food, leisure food group, the main products are biscuits, cereal puffed category, candy and so on. Binqi has always maintained a childlike eyes to see the world, with a pure heart to create healthy and delicious food. Welcome to Binqi Foods to share the snack food wealth market.